Hi! I'm Brad 👋
I'm passionate about solving complex problems with simple visual solutions. I've been a digital designer, Head of Digital at a large ad agency and now SaaS start up founder.
Martialytics represents the last 8 years of my design life. I've designed every feature, fully responsive with a focus on usability. Our audience isn't very tech savvy so ease of use is paramount. It massively reduces our support load and enables us to keep our team small as a result. There's far too much to discuss with each feature (my *short* demo goes for 40 mins, you can see that at martialytics.com/demo) but for now, I'll let these screenshots do the talking.
The Martialytics Student app took our SaaS from B2B to B2C. It gives students the ability to communicate 1:1 with instructors, book classes, manage payments and consume offline study content. It's a real game-changer for Martialytics.
Quick website challenge for my parents' business. It took me 97 mins to create and build in Webflow, from start to finish, including design.
Responsive website design and strategy for Ben Trager Homes.
A game for Mirrabooka Square Shopping Centre that plays a bit like Candy Crush. Match the tourist icons to clear the tiles and get the highest score. You can play it below:
A small coffee shop/bar in Perth, WA owned by Fremantle Dockers legend Peter Bell. Belly asked me to design something different for his bar and I came up with the concept of using their Instagram feed as the background and keeping it super focussed on the 3 things you care about when looking for a bar's website: 1) location 2) opening times 3) style/feel. The site was a raging success and Belly was very happy with the result.
Various website designs for bespoke Martial Arts schools.
Designed and developed the HealthEngine website and design system for their web app. I was also their marketing consultant for their launch TV campaign which won Best TVC of the Year in 2013.
Designed and built the third version of the sales website for Martialytics. Designed in Figma, built in Webflow. Martialytics is my SaaS company for managing martial arts schools.